The Southern Spoor team consists of a dynamic group of dedicated people, headed up by Anita Vernes. Having spent several years developing new markets for an international tour operator, Anita founded Southern Spoor Marketing in 1999, initially focusing on hospitality representation within the national and international tour operator market.
The company has since grown into a leading marketing enterprise, setting the benchmark for marketing excellence in tourism, offering integrated communication and sales services within the hospitality industry and other sectors.
The Southern Spoor portfolio has evolved from its original product offering of nine exclusive South African properties to showcase some of the finest hospitality establishments around South Africa and Kenya. The tenth anniversary of Southern Spoor marked a significant shift from a focus on South Africa to offer the ultimate African experience by incorporating a Kenyan-based hotel group, resulting in the creation of Southern Spoor’s East Africa Collection.
Long standing client Guvon Hotels has grown tremendously in the last ten years as a result of its tenure on the portfolio and its seven properties are now showcased in the Guvon Collection. During Southern Spoor’s tenth year, the portfolio saw substantial growth which resulted in the need for a permanent Cape-based representative.
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