Exciting Safaris Exotic Birdlife Lifetime Experiences Magical Kenya Off The Beaten Track Pristine Beaches Rest & Rejuvination Spectacular Scenery Stunning Cape Scenes Unique Settings Amazing Game Viewing Cape Vineyards
 
Services

Southern Spoor Marketing specialises in sales and marketing related services for the tourism and hospitality industry. The company sets itself apart by offering industry-specific advice and services, and sustainable return on investment for its long-standing clients. Southern Spoor has a successful and dedicated sales team and key sales services include:

  • . Sales and marketing representation
  • . Sales management implementation
  • . Sales and marketing programmes
  • . Professional  PR and media services
  • . Website design, development, hosting and maintenance.


In addition to product representation, Southern Spoor Marketing offers a broad spectrum of brand development and communication services through Southern Spoor Signature.


Southern Spoor Signature

Southern Spoor Marketing has had a presence in the tourism and hospitality industry for eleven years, providing marketing strategies and sales representation to a select portfolio of conference and leisure products, including hotels, lodges and visitor attractions. Southern Spoor has successfully launched new products and rebranded existing products, assisting in creating, shaping and maintaining of brands in the tourism, restaurant, hospitality and property markets.

Create your signature. If you would like the best that your business has to offer packaged in a professional and visually-engaging corporate identity, our PR department will work with you to discover and articulate a set of key message points. We'll work in conjunction with any communications programmes you have with us to better support the marketing efforts. For clients who have an established brand, Southern Spoor will find creative ways to extend their reach or generate promotional vehicles that provide positive exposure in the media and to the public in general.   

Media strategies
  • Assessment
  • Development and implementation
  • Production and editing
  • Translation
  • Dissemination of media information
  • Press information kits
  • Press releases and newsletters
   
News releases
  • Professional press releases targeted at editors, reporters and journalists
  • Conceptualisation and organisation of media promotions and competitions
  • Special events and promotions
  • Grand openings, product launches and sponsorships
Awards programmes
Compilation and submission of entries to various awards that are specific to the client
Media visits & fam trips
  • Organisation of group and individual press visits
  • Media briefings
  • One on one interviews with & targeted &/ relevant media
Social media management

We will manage and maintain client social media platforms

Get involved in blogging
Visit our blog
Find us on Facebook
Follow us on Twitter
SEO campaigns
  • SEO and PR strategies that complement each other
 
   
Brand identity
  • Compliment slips
  • Invoice/fax sheets
  • Electronic stationary and email signatures
  • Business cards, envelopes and welcome cards
  • Laundry lists and menus
  • Post cards and CD labels
  • Stickers and packaging
  • Brochures, flags and info booklets
Website development and maintanance
  • Our mission is to design a website that suits your needs. We will help you to understand what it takes to get to the top of the search engine rankings. We will create a site that will drive internet traffic to your website using ethical techniques that are long-lasting. Contact us today to set up a website design or SEO consultation.

  • Signature Internet services:

  • Website design
  • Web development
  • Website hosting services
  • Website maintenance